Mission / Vision / Slogan

• Mission

  Promote the welfare of citizens by providing safe and convenient public transportation services

• Vision

  Busan Transportation Corporation, the center of the public transportation provides an absolute safety and citizen's happiness

• Slogan

  A safer, happier, No.1 digital metro

Management Goals

• Zero Railway Accident

  1 case in 2021
  → 0 case

• Zero Driving Disability

  3 cases in 2021
  → 0 case

• 1 million daily customers

  690,000 in 2021
  → 1million

• Operating revenue 100 billion won↑

  229.9 billion in 2021
  → 330 billion

• Integrity Level 1

  Level 2 in 2021
  → Level 1

• No. 1 Customer Satisfaction

  No. 3 in 2021
  → No. 1

Strategic Tasks

• Safety Value

  Absolute safety-based value creation LINK the Value

  ✓ Establishment of prevention-oriented absolute safety

  Implement a maintenance system based on high-intensity precision diagnosis and performance verification

  Replace old parts and equipment

  ✓ Establishment of smart safety management system

  Expand the smart railway integrated wireless communication network (LTE-R)

  Implement an ICT-based advance prediction system

  Reinforce RCM management

  ✓ Realization of people-centered safety value

  Prevent industrial accident

  Internalize a safety culture (prevention of human error, etc.)

  Enhance customer safety

• Innovation Future

  Sound finance based future growth LINK the Future

  ✓ Enterprise management innovation

  Build a future-oriented organizational system

  Improve financial soundness through cost reduction and business improvement

  ✓ Increase in operating revenue

  Implementation of a future smart station service auto system

  Develop enterprise total marketing

  Reorganize digital advertising-focused business

  Promote a new customized revenue generating business

  ✓ Expansion of high-quality future railway network

  Construct Sasang-Hadan Line and Yangsan-Line in time

  Participate in the construction and operation of future new transportation infrastructure

  Prepare a plan to secure speed competitiveness

• Communication People

  Open communication based customer happiness LINK the People

  ✓ Implementation of an organizational culture of communication and empathy

  Promote internal communication

  Innovate future-oriented personnel
  (Recruitment and training of digital talent, etc.)

  ✓ Settlement of win-win labor-management relations

  Implement a labor-management win-win model, such as joint response to current issues

  Activate the labor-management win-win program

  ✓ Reinforcement of customer happiness management

  Establish a data-based customer satisfaction management system

  Realize an eco-friendly cultural urban railroad

  Innovate customized service

  Improve customer convenience infrastructure